FEED Supper - A Month-Long Dinner Party.
How do you raise enough money to share a million meals? Create an experience that everyone can share. FEED Supper: a month long dinner party.
FEED’s goal was to create an event to provide a million meals for impoverished school children around the world. From September 16th to World Food Day, we invited people everywhere to host a FEED Supper for friends and family —but instead of bringing dessert, we asked guests to bring a donation. The movement gathered customer and corporate support, social media buzz, and enough donations for nearly 2 million meals.
As a designer and a creative strategist I was part of the the team that came up with this idea.