Everyday Epic - an internal campaign for Genentech.
Creating life-changing medicines takes a lot of "mundane" events and moments - and every one of them counts. The most ordinary action can reveal a discovery that will transform someone's life. This project celebrates all the moments that, everyday, add up to everything.
As a lead designer I was part of all aspects of the project - from helping to define the campaign idea, through key visual development and finally defining the UI principles and creating the desktop app as well as the mobile app experience.
The desktop and mobile app consist of user generated content - images taken by the employees of Genetech, that document Everyday moments that are truly Epic.
The user generated images would be later on used in various campaign touchpoints, such as print ads and videos.
All images used here are for proof of concept only .