Campaign Visual Identity & Activation
Worcester Academy is a private, coeducational boarding school for grades 6-12, and a postgraduate year in Worcester, MA. We were asked to create a fundraising campaign and a kick-off event concepts. The final chosen concept for the campaign was ONWARD.
As a creative director I set a new visual direction for the campaign and designed all of the campaign materials that included:
• Microsite UI and UX design
• iPad Experience UI design and UX design,
• Campaign Kick-off Event Invitation,
• Campaign Brochure
• Campaign Kick-off Event Invitation
• Campaign Kick-off Event Event Posters,
• Art directed of the campaign video.