Art directed and designed a visual identity for a Month of Service initiative at Interbrand. The Month of Service is a month-long corporate citizenship employee engagement activity, that allows employees to donate their consulting skills to a charity or a cause. The concept for the identity was inspired by how we (Interbrand) solve client's problems. Which is through reassembling and assembling our clients' offerings, aspirations in order to come up with the best flexible solutions for them.
The visual thread of "assembling and reassembling" is weaved though the static and motion design applications, resulting in the visual experience that has a very kinectic and dynamic feel to it.